The Men's list has the superb-looking superstar and braveheart of Bollywood, Salman Khan, at No 2 – a stunning climb-up post Dabbang; he's followed by Ranbir Kapoor (last year's winner) at No 3. Shahid Kapoor makes it to No 4 for his sheer boyish appeal and his bare act in Kaminey, while hunky John (the 2008 winner) comes in at 5. Beating out Shah Rukh (6), Akshay Kumar (7), Arjun Rampal (8), Imran Khan (9) and Saif Ali Khan in the Top 10 slots.
For the Women, the eternally lovely Aishwarya Rai Bachchan beats off hot competition to make it to No 2. Priyanka Chopra is at 3 while Deepika and Kareena follow at 4 and 5 respectively. At 6 is the vivacious and hotly desired Genelia D'Souza, followed by the well-styled Sonam Kapoor (7), Bipasha (8), Kangna (9) and the newly crowned Miss Earth Nicole Faria closing out the Top 10 women.
Not too many surprises in the Top 10s, but the 50 sees some surprise entries. While beauty and power polls could remain unchanged for years, the 'Desired' and the Desirability Quotient (DQ) changes radically. Something like Yana Gupta's 'No Panty' act. Or Ranveer Singh winning hearts with Band Baja Baraat; Sonakshi's sizzle in Dabangg; Malaika's Munni ... holding more sway than even bigger stars who may not have done much in the past year to add to their DQ. Which is why ... await some surprises..
Read on and catch all the sensational action, with the stars and their cliques reacting in a never-seen-before TV show – a five hour, back-to-back stack-up of all the 50 Men and 50 Women from 2 to 7 pm tonight – only on zoOm. The curtain has been raised — witness the grand finale of The Times 50 Most Desirable Men and 50 Most Desirable Women 2010.